Ancestry Unveils ‘Sacred Forest’ – a collection with an interesting spin on ‘Pichhwai’ Art

Ancestry Unveils ‘Sacred Forest’ – a collection with an interesting spin on ‘Pichhwai’ Art

Ancestry, the contemporary lifestyle and fashion brand by Future Style Lab, presented its latest collection - ‘Sacred Forest’ at a Fashion Week recently.

The collection, inspired by the centuries old ‘Pichhwai’ art from Nathdwara, uses some traditional motifs on some very novel silhouettes, and has been an instant hit with the brand’s audience. As the brand puts it, the collection is a perfect amalgamation of ‘Temple Art’ with ‘City Chic’.

From asymmetrical dresses to circle skirts, several distinctly contemporary styles are included in this collection. With motifs like trees, tigers, cows and monkeys, among others, inspired from the ‘Pichhwai’ art, embellished on these styles, the brand truly gives its clients a chance to enter a ‘Sacred Forest’ right in the heart of ‘Urban Jungles’.

Carving a niche identity for itself, Ancestry has created a taste suited for contemporary Indian yet rooted in Indian tradition. The collection will surely give a soulful start to one’s Summer wardrobe, with a beautiful mix of heritage & craft-inspired ensembles!

Ancestry’s tagline #StoriesRetold, perfectly sums up the brand’s ethos! Each outfit of the brand’s chic collection tells a story of a unique craft or tradition, in a way that is suited to the new-age lifestyle.  

About Ancestry:

Ancestry is inspired by the evolving face of the new age Indian who is self-assured, professionally competent and curious to discover new paths. The brand’s offering, encompassing women’s apparel & accessories, home furnishings, and other lifestyle products, is constantly evolving and is in line with international trends, and yet interestingly rooted in Indian heritage and crafts.

        Available in Delhi : Ground floor, Ambience Mall Vasant Kunj    

        Available in Mumbai : Palladium, Lower Parel