Born in 2009, the brand Aurelia is a part of TCNS CLOTHING CO. LIMITED., a company owned by two brothers – Mr. OS Pasricha and Mr. AS Pasricha. They started their journey with W, the brand in the Indian retail space that offers 'Indian contemporary' women's wear. Next was the brand Aurelia, with an aim to make Indian wear more intriguing, affordable and easy to wear for modern Indian women.
Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. The brand has successfully expanded its retail footprints in the country with over 200+ standalone stores across 90+ cities. Aurelia also opened its flagship outlet in Sri Lanka and looking forward to make its presence in many more countries.
Aurelia's mission is to increase brand accessibility via brand presence at various points through associating with different sales channels. We wish to become the leading brand in Indian wear segment and celebrate the effortless beauty of womanhood. We cater to the quintessential Indian woman, who seeks a branded experience with consistent good quality product with great fit and sharp pricing. Starting from a basic to occasion-ready, casual to formal, day to night, Aurelia has a fusion approach that is a combination of modern silhouettes with perfect mix of traditions and culture.
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