WHP Jewellers pioneers yet another trend with Izaara - A premium Silver Jewellery Brand

10th October 2016: With a clear aim to make affordable luxury a reality, Jewellery Giant WHP Jewellers launches first of its kind, a premium silver jewellery brand “Izaara” that is inspired from an urban independent woman of today.

Izaara in Spanish means, A Beautiful Star and it offers high quality and differentiated jewellery designs that are not just precious but also an expression of the young modern woman of today. Each piece is based on a concept and has a unique story to tell. Izaara promises to deliver exclusive silver jewellery with an engaging consumer shopping experience which is one of the brand’s key USP.

Izaara jewellery is aspirational and the brand brings with it four exquisite collections that include Ethnic, Ethno Contemporary, Daily Wear and Men’s jewellery wherein 80% of the range targets women and 20% caters to the needs of urban men. Izaara represents the key characteristics of a confident woman and has something to suit every occasion be it a cocktail party, business meeting, festive occasion or simply a brunch with her close friends. The product range starts from INR. 1500 and goes up to INR. 25000.

Every Izaara piece is hallmarked that includes rings, earrings, bracelets, bangles and necklaces in a range of captivating designs and trends that stun. Every authentic Izaara Silver piece is monogrammed with a letter ‘I’ as an identification mark and is made with anti tarnish alloys that make it 100% skin safe.

Mr. Aditya Pethe, Director, WHP Jewellers commented on the launch that, “Izaara captures the essence of today’s women and brings with it a wide array of trendy and wearable designs where each piece makes a style statement. Izaara silver jewellery is high in aspiration and one will actually feel it when engaging with our range. The brand aims at bridging the gap where the consumer gets the pleasure of wearing a precious metal as well as has a variety of jewellery (besides gold) that goes with her different moods and diverse ensembles. If you ask me, you don't really need an occasion to wear Izaara”.

Mr. Rahil Muhimtule, Brand Director, WHP Jewellers said, “Izaara is a premium, concept based silver jewellery line that caters to the jewellery needs of a modern independent woman. The plethora of 700 exclusive designs and the consumer experience that it brings with it are going to be the major catalysts for the brand’s success. We are looking at having minimum of 50 doors by 2017 PAN India”.

Izaara, Premium Silver Jewellery brand has marked its first step with the first exclusive store at Phoenix Market City Mall, Kurla, in Mumbai and is also recently launched as shop in shop at Shoppers Stop stores, WHP Jewellers. In the online space, It is exclusively available on www.amazon.in. The brand will soon create a national presence with stores across the country.