Tanishq redefines fine fashion jewellery with second edition of IVA

A stylish ensemble inspired from the nature

29th May, 2014: Tanishq, India’s largest and most preferred jeweler has introduced the second edition of IVA collection. Bollywood Diva and style icon, Kangana Ranaut is the new face for this edition of IVA collection from the house of Tanishq. Inspired from nature and crafted around the theme of jungle-lab, IVA brings together the richness of nature, tropical wilderness and digital tribalism. Tastefully created to appeal to the taste buds of every new age Indian woman, this edition of IVA incorporates innovative modular techniques which makes every piece wearable in more than one way. With new stone cuts and unique designs, IVA is crafted in yellow and white gold. Every piece of this collection distill style to its very essence; simple yet sophisticated and graceful, telling every wearers own unique story.

Excited about the launch of ‘IVA’, Bollywood diva Kangana Ranaut said, “Tanishq’s IVA collection is for today’s women, who enjoy stylish and sophisticated fine fashion jewellery. Every piece is very unique and innovative which can be worn for multiple occasions; from an afternoon lunch meeting to an evening party. The versatile and one of its kind designs of this collection provides limitless options for every modern Indian woman.”

Commenting on this launch occasion of second edition of IVA collection, Revathi Kant, Assistant Vice President, Design & Innovation, Jewellery Division, Titan Company Limited said, “IVA collection redefines the fine fashion jewellery offerings from the house of Tanishq. With minimalistic and modular designs and new age stone cuts; IVA has been designed and crafted to cater to the needs every customer who desires unique and one of its kind fashion jewellery. The wide range of stone cuts and the rich color palette chosen for this collection is in sync with the spring summer mood. IVA infuses fashion jewellery with glorious colour and contemporary cuts.”

Deepika S Tewari, General Manager Marketing, Jewellery Division, Titan Company Limited said: “We are delighted to present a collection of innovative designs in colour stones that represents the bold and vibrant personality of today’s woman. This is the second edition of fine fashion jewellery from the house of Tanishq; following its debut in 2012. Displaying a wide range of unique and new age designs, each piece of IVA reflects best in class quality and craftsmanship that epitomizes fashion jewellery. We are confident that IVA will have an appeal amongst women of varied age groups across India.”

Available from Rs.15,000, ‘IVA’ offers a wide variety of new age fine fashion jewellery in the form of earrings, finger rings, pendants & neckpieces. Every piece of this collection, reflects Tanishq’s tradition of excellence and offering best in class jewellery. IVA collection will be available in leading Tanishq stores across India.

About Tanishq:

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 166 exclusive boutiques in 86 cities, making it India's first and largest jewellery retail store chain.