Tanishq launches the second chapter of ‘My Expression’

Tanishq launches the second chapter of ‘My Expression’

The ultimate jewellery co-creation contest kick starts this 1st October 2013

· Submit an idea for Tanishq’s work wear jewellery line Mia
· Top 10 finalists to win INR 1,00,000 each and get to collaborate with designers at Tanishq to design latest collection

Bangalore, 01 October: Tanishq, India’s largest and most preferred jewellery brand today announced the launch of the second chapter ‘My Expression’. After the grand success last year, My Expression 2 is back to give shape to more inspirations and ideas in the form of Mia collection. Call for entries are open from 1st October to 10th November, 2013. With the aim to encourage women to source inspiration from the smallest thing and turn it into a beautiful pieces of jewellery, ‘My Expression 2’ will identify and reward the best creative minds across the country.

In this chapter, participants simply need to upload designs or inspirations which define their work wear style in any form. The top 10 finalists will stand a chance to win INR 1,00,000 each. The winning ideas will be incorporated in the next collection of Mia.

To participate, users will need to register by visiting the website http://mia.tanishq.co.in/myexpression/, then login and submit their ideas. After logging in, users can either design their jewellery with a Do-It-Yourself (DIY) tool or enter text or upload a picture or upload/paste the youtube link of their idea explaining their concept in detail. Points will be awarded on the creativity, originality and newness of the idea along with the idea being a fit to the brand - Mia and the ease of manufacturability. The deadline to submit idea is on 10th November, 2013.

A 3-member jury comprising eminent personalities will evaluate the designs and ideas to shortlist top 10 winners. Members include Revathi Kant, GM – Design, Innovation and Development, Tanishq, Shimul Mehta Vyas, Mentor, Textile Apparel and Accessory Design, National Institute of Design (NID) and Nisha Jhagiani, Fashion Editor, VERVE.

Post of submission of the entries, the top 100 ideas will be collected, out of which the top 20 ideas will be shortlisted through an online public voting system. These 20 favorite ideas will make it to the Jury Selection round – where the jury will have an one-on-one interview session with the participants. The 10 best ideas selected by the esteemed jury will win cash prize of INR 1,00,000 each along with these designs being incorporated in the next Mia collection.

Announcing the launch, Mr. Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq, said, “It gives me immense pleasure to announce the second chapter of our unique My Expression initiative. My Expression journey has been a great platform for consumer engagement as well as a way to understand what our consumers are actually looking for in their everyday wear jewellery.” He further added, “This contest will also help us find, nurture and create creative, intelligent and young designers with great tastes in jewellery creation. After the grand success of the first chapter of this activity, we look forward to active participation from our fans this year.”

Revathi Kant, GM – Design, Innovation and Development, Tanishq – said, “Last year, through My Expressions, we saw 10 unique designs come to life in the Mia 3.0 collection. This year, we are looking at making this co-creation platform stronger and interesting for people to come and showcase their ideas.”

She further added, “At Tanishq our aim is to encourage people with creative ideas and give them the support to give shape to their designs.”

About Tanishq:

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 166 exclusive boutiques in 86 cities, making it India's first and largest jewellery retail store chain.