Stunning Shweta Salve adorns the showstopper piece for Jewellery Brand AARAA by Avantika in Designer Sujata & Sanjay Outfit at India International Jewellery Week 2015

Mumbai, 4th August 2015: The creative designer duo Sujata and Sanjay partnered with Aaraa Jewellery for this year’s India International Jewellery Week. The jewellery collection is all about the beauty of the lotus flower. The designs are inspired by the beauty of the lotus and AARAA has given it a contemporary twist.

The clothing line by Sujata & Sanjay makes for the perfect canvas for this collection. The ethnic beauty Shweta Salve wore the showstopper piece and walked in a bold and black floor kissing outfit by Sujata & Sanjay.

A fusion of chic cuts and traditional aesthetics brought together a splendid line of outfits. The use of shimmer georgettes totally shone through the cutting edge styles. An array of classy and contemporary designs was specially made to make the jewellery pieces pop on the ramp. The audience witnessed unique combinations of Dhoti pants with a tube top teamed with a stylish net poncho or a shimmery gold flowy skirt paired with a crop top. Sujata & Sanjay have brought together dresses that are today with a hint of tradition.

Elegant floor touching gowns and skirts add an extra dash of finesse to the brilliant line of jewellery. It was all glitz and glamor on the ramp in the hues of gold, beige, ivory and black. Everyone witnessed a blend of edgy silhouettes and extravagant jewellery pieces at the IIJW 2015.

Aaraa by Avantika

Aaraa by Avantika is a label that offers exquisite handcrafted silver jewellery assemblages creating an entirely new language with the interplay of ethnic and modern ideas. The design language of our jewellery line finds strong influences from the Indian history, culture, art, crafts and architecture. 'Aaraa' is the Arabic synonym for adornment and embellishment.

With Aaraa by Avantika, the idea here is to bring new meaning to silver as a semi precious metal and presenting it in an unconventional way while maintaining its wear-ability.

The label has been founded by the lifestyle accessory designer Avantika Kumar Agrawal, an alumna of the National Institute of Design (NID), Ahmedabad.

The Aaraa Signature Collection has been inspired from the flower Lotus. As the logo of the label Aaraa by Avantika also carries a Lotus, it’s aptly named the Signature Collection.

Aaraa by Avantika
Avantika Designs,
10, Hermes Minor, S. No. 30, Wadgaon Sheri, Pune 411014
Email: aaraabyavantika@gmail.com
Facebook: www.facebook.com/AaraabyAvantika

Signature Collection

The Aaraa Signature Collection has been inspired from the flower Lotus. Lotus has always been an essential part of our Indian cultural and religious history as a sacred symbol of creation and rebirth. It is also associated with the concepts of absolute purity and beauty, which stands synonymous with our design ideology. As the logo of the label Aaraa by Avantika also carries a Lotus, it’s aptly named the Signature Collection.

Gold plated silver jewels have been handcrafted using contemporary lotus motifs studded with pearls and lab corundum, ranging from bold neck-pieces to eye catching earrings and maang tikas.