Splash Fashion changes marketing strategy Launches 'Love Unites' campaign

April 2016, India: ‘Love’ one of the most popular emotions, intensifies when said in conjunction with the word ‘Fashion’, inspiring a loyalty beyond reason. Two decades ago, Splash, the UAE based high-street retailer, chose to fall in love with fashion and this one emotion has given the brand a journey to reflect upon and a path to create. Moving forward from celebrity led campaigns the brand has taken the route of addressing topical issues through fashion imagery and highly stylized campaigns.

The recently unveiled campaign takes cues from a world where unrest has taken head and how even the smallest of acts of raising awareness can go a long way in uniting people. Titled ‘Love Unites’ the Splash campaign brings together six top-models of various ethnicities from across the globe to shoot for an inspirational fashion campaign where caste, creed & color play no role.

Speaking on ‘Love Unites’, Raza Beig, Director, Landmark Group and CEO Splash & ICONIC, said “I am a firm believer in the ideology of Love and this season Splash takes on a new route of inspiring love through a multi-ethnicity campaign which is best represented through fashion, the one word that defines Splash. Titled ‘Love Unites’, this campaign is our attempt to unite people against any resentment currently going on in the world.

Adding further, “Emerging from a successful celebrity driven campaign endorsed by models like Asif Azim ( Salman Khan in the middle east ) &Parvathy Omanakuttan ( Nicole Saba in middle east), this campaign aims to take Splash from an aspirational brand to an inspirational route”

The campaign will be releasing across the MENA, India, Pakistan & Sri Lanka starting May, 2016 through a 360 degree communication strategy which will include Out of Home, Print, Radio & TV. Digital campaigns will be the driving force of ‘Love Unites’ with an aim to connect & unite people through interactions with the brand and subsequently with each other.

For more information and further updates follow us on Instagram (@splashindia), Facebook (Splash India) and Twitter (@splashind). Visit the website http://www.splashfashions.com/in/en for the latest on the brand.

About Splash
Splash is part of the Landmark Group, is currently present through over 200 stores, 14 countries across the globe. The Group houses some of the most innovative retail concepts across the globe – Lifestyle, Homecenter, Max, SPAR and Splash being some of them which are now household names in India as well.

In India, Splash is present through 18 exclusive brand stores at Delhi, Noida, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Cochin, Chandigarh and Mangalore. Splash is positioned as an affordable fast fashion brand which is a brand of choice for the young, global Indian men and women. The Splash wardrobe pans across all occasions and moods of this young Indian audience.

As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.

For more details visit Splash’s website http://www.splashfashions.com/in/en