Sonata forays into the adventure gear space in India with the launch of SF

Titan Company explores the potential in the adventure sport space with SF by Sonata. SF by Sonata presents the revolutionary Touch Series adventure watches

24 August 2015, Bangalore: In a significant announcement today, Sonata – India’s largest-selling watch brand from Titan Company Limited, launched a brand new identity for their Super Fibre range of watches. SF by Sonata is dedicated solely to the timekeeping needs of adventure enthusiasts and aims to deliver revolutionary products to its customers. A unique range of touch screen adventure watches were unveiled on the occasion and the months ahead will see many exciting offerings in the adventure gear space.

Mr. S Ravi Kant – Chief Executive Officer, Watches and Accessories Division, Titan Company Limited and Ms. Suparna Mitra – Chief Marketing Officer, Watches and Accessories Division, Titan Company Limited unveiled a new logo for SF by Sonata and shared enthusiasm on the brand’s foray into the adventure sports space in India.

Celebrating the milestone, Mr. S Ravi Kant and Ms. Suparna Mitra, launched The Touch Series watches- a collection that combines sport & tech.

The new age Touch Series watches are multifunction digital sport watches designed to provide accessibility simply by touching/swiping the screen, doing away completely with push buttons. Sonata SuperFibre launched its first touch screen watch in 2012, which was a game changer and an instant hit with the Indian youth. The new Touch series takes it to the next level by introducing the first ever Slide Touch watch. You can now swipe your Digital watch just like you would swipe on your phone!

Sharing his thoughts on the occasion, Mr. Ravi Kant – Chief Executive Officer, Watches and Accessories Division, Titan Company Limited said, “Sonata Super Fibre has been a true game-changer with its product offering – from India’s first touch screen watch to the innovative Ocean Series collection. Today, we are pleased to unveil Super Fibre's new identity SF; a brand that will see a lot of excitement in the months to come. The adventure space in India is fast-growing but has been largely untapped, especially in the watches category. SF by Sonata is the first Indian brand to dedicate itself exclusively to this segment and will explore the massive potential the market offers. With SF, we look forward to giving consumers in India unique and path-breaking products; while keeping adventure at the heart of it all.”

The Slide Touch watch in the Touch series collection is designed with an interface similar to a touch phone’s screen and can be swiped in four directions.

The Touch series has stunning looking multifunction watches that are packed with features like dual time, Touch pad, water resistance, EL backlight, countdown timer, alarm, stopwatch, chime and a 100 year calendar. Like all other SF watches, these watches are made with high strength materials like acrylonitrile butadiene styrene (ABS) and polyurethane (PU) that make the watch durable even in extreme conditions

The watches are available in three unique designs and 13 variants.

The Touch Series watches are priced between Rs. 1, 799 and Rs. 2, 899 and are available in over 8,000 outlets across India including World of Titan stores, multi-brand outlets and authorized dealer stores.

About Sonata:

Sonata is India's largest selling watch brand, from Titan Company, a TATA group company. It has established itself as a brand of great quality and unbeatable value for the customer. The brand has an annual sales volume of 4.6 million watches and is sold through a strong retail network of over 8,000 dealers across the country. Every watch purchased comes with a 1 year guarantee.

For further details, visit www.sonatawatches.in

About Titan Company:

Titan Company Limited (earlier known as Titan Industries Limited), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery and more recently into Eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with SKINN. In the later part of the year, it ventured into the helmets category under its Fastrack brand.

Today, Titan Company, India’s unchallenged leader in watches, jewellery and eyewear, is credited with changing the face of all these industries. The Company closed financial year 2014-15 with an income of Rs. 11,791 crores, registering a growth of 9% over the previous year.