Shoppers Stop launches the latest collection from its popular youth brand 'LIFE'

~Lauren Gottlieb and other stunning models showcase the collection~

Mumbai, May 20th 2015: The Gorgeous actress Lauren Gottlieb (of ABCD & ABCD 2 fame) along with other stunning models showcased the latest collection from Shoppers Stop’s popular youth casual brand – ‘LIFE’. ‘LIFE’ offers preppy, colourful and casual clothing and accessories for young men and women. From printed tees, to flirty dresses, from funky shorts to cute cropped tops, and from chic sling bags to cool linen shirts, the brand offers the perfect summer holiday wardrobe.

Actress Lauren Gottlieb said, “Shoppers Stop’s exclusive brand LIFE is absolutely vibrant. I totally love the colours, soft fabrics, quirky prints and funky silhouettes. The collection exudes a beachy holiday vibe. I think it offers just the perfect look for the summer.”

Speaking on the occasion, Vinay Bhatia, Customer Care Associate & Executive Vice President – Marketing, Loyalty & Analytics, Shoppers Stop Limited said, “Our exclusive brand LIFE is quintessentially youthful, trendy and individualistic. It is one of our most popular brands and resonates very well with the youth. The brand has a complete offering of apparel and accessories such as bags, footwear and jewellery.”

The summer look for ‘LIFE’ derives inspiration and inferences from the fashion diary of a beach-bound traveller. Nautical elements such as sailor stripes, boat prints, flamingos and bright colours are prominently featured.
‘LIFE’ apparel and accessories are exclusively available at Shoppers Stop stores in the city and at www.shoppersstop.com