Shoppers Stop Launches 'Femina FLAUNT' Fashion

Mumbai, November 4th 2015 - Shoppers Stop, India’s leading fashion retailer, in a unique ‘co-create’ & ‘co-own’ partnership with Bennett, Coleman & Co. Ltd. (BCCL), one of India’s leading multimedia groups, today launched ‘Femina FLAUNT’ fashion at its store in Juhu. ‘Femina FLAUNT’ is a fashion-forward brand featuring a premium chic range of clothing, shoes, bags and accessories. Priced from Rs. 549 – Rs 5499, the ‘Femina FLAUNT’ fashion range will be exclusively available at Shoppers Stop stores. The brand will be rolled out in 17 Shoppers Stop stores across the country and at www.shoppersstop.com over the next 3-4 weeks.

The stylish collection was unveiled by Athiya Shetty, along with Mr. Vineet Jain, Managing Director – BCCL and Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd.

Athiya Shetty said, “I am happy to be at Shoppers Stop for the launch of Femina FLAUNT. I totally love the vibrant colors, stylish silhouettes and chic vibe of the collection. It’s definitely going to be a fresh addition to my wardrobe.”

Speaking about the partnership, Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “Femina FLAUNT is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to providing customers a highly differentiated brand assortment. Femina FLAUNT is a trend-setting fashion-forward brand that fits seamlessly into our existing portfolio of aspirational fashion brands for women. We are confident that Femina FLAUNT will be a huge success with our discerning women shoppers.”

Speaking on the occasion, Mr. Vineet Jain, Managing Director – BCCL, said, “Femina, one of our flagship brands has had a phenomenal bond with its readers, over the last many decades. Today, that relationship gets redefined, as ‘Femina FLAUNT’ moves into their wardrobes. With Shoppers Stop as the partner, we’re confident of ‘Femina FLAUNT’s path-breaking journey ahead.”

Designed for women who like to step out in style, ‘Femina FLAUNT’s collection strikes the perfect balance between comfort and style. The ‘Femina FLAUNT’ Autumn-Winter 2015 collection has launched with over 125 styles, in two diverse fashion stories: one offers a ‘relaxed look with a street smart attitude' while the other offers a sharp ‘desk to dinner’ look.

The range comprises styles that are modern and that reinvent the color palette with an array of autumn hues - shades of grey, walnut & coffee, powder whites with accents of berry reds & deep blondes. Contour skirts, power and pleated dresses give work wear a chic twist. Contemporary patterns, trendy prints, smudgy florals, sharp construct and detailing add to the exclusivity of the collection. Further, any day-look can be layered with trendy shrugs, cardigans and colorful jackets to create an equally stylish evening look. The collection also features a special edition premium ‘Evening’ line that includes sequin-embellished dresses and little black dresses, amongst others for the upcoming festive and party season.

The ‘Femina FLAUNT’ brand is further complemented with a footwear range – peep toes, wedges, espadrilles for the street look, suede to gloss faux leather, ankle boots and ballerinas that complete the look of the discerning woman on the move.

Commenting on the range, Mr. Sandeep Dahiya, Director & Business Head – Brand Extensions, BCCL, said, “We’re extremely happy to see our collective efforts leading to a range that’s in sync with current global fashion trends, while being mindful of the Indian women’s style sensibilities.” He further added, “We’re confident that while the designs and quality of this range will excite the consumers, the price points will leave them surprised. And that's also the USP of the range.”

Fashion Handbags have today become one of the most significant components of any wardrobe. The ‘Femina FLAUNT’ A/W ’15 range accentuates the look of the season with its stylish range of handbags – from slings and bags to clutches and stylized backpacks. Refreshing color options (berry reds, coral & mint, vintage blacks, accent rust and metallics in silver & gold), minute detailing, and hybrid designs is what sets them apart.

Femina, one of BCCL’s flagship brands has extended itself into consumer space through its retail identity, ‘FLAUNT’ – a ‘go-to’, out of home Fashion & Lifestyle brand representing dynamism, aspirations and spirit of a modern woman. BCCL has licensed ‘Femina FLAUNT’ to Shoppers Stop to design, develop, & retail the brand in core fashion categories – clothing, footwear, accessories & bags, exclusively through 300-400 sq feet of dedicated shop-in-shop space within Shoppers Stop.

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About Shoppers Stop

Shoppers Stop Ltd. is one of the pioneers in setting up large format department stores in India. The flagship department store business, Shoppers Stop, is now one of India’s largest retail chains of large format department stores in the country. It is a one-stop shop for products across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the finest international and national brands across categories. It is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world.

Shoppers Stop currently has 75 stores in 36 cities across the country viz. Ahmedabad (2 stores), Aurangabad, Agra, Amritsar, Bengaluru (9 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (4 stores), Durgapur, Gurgaon (2 stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Kalyan, Kolhapur, Kolkata (5 stores), Latur, Lucknow, Ludhiana, Mumbai (8 stores), Mangalore (2 stores), Mysore, Meerut, Noida, Pune (5 stores), Raipur (2 stores), Siliguri, Surat, Thane, Vijayawada, Vizag and Vadodara.

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