The shoe that broke all records is here ! Reebok CrossFit Nano 7

IN 2017 UNLOCK YOUR POTENTIAL WITH THE REEBOK CROSSFIT ^®NANO 7

Reebok’s most versatile training shoe, that broke 44 GUINNESS WORLD RECORDS™ titles in 24 hours in cities across the globe

Reebok today launched the Reebok CrossFit Nano 7 training shoe, upholding their legacy as one of the leading footwear brands in the CrossFit community. Reebok continues to evolve the Nano franchise with adjustments to the ultimate training shoe which includes precise refinement to the silhouette, to improve the fit for every athlete.

Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a work out to be light on their feet. The inclusion of NANOWEAVE technology helps to achieve the most comfortable, most durable, and most breathable Nano ever.

Additional features to the shoe include Powerlaunch toebox, adding to a strong foundation for improved power, fit and stability. Reinforced heel clips offer stability and locked in feel for any movement in the workout.

“Reebok always strives to produce the best products for the CrossFit and the greater fitness community. We continually develop and provide the most versatile training franchise in the Nano. Our ultimate goal is empower the community to move the way they were born too.” said Judson Vancor, Global Director of Product at Reebok.

As with previous Nano evolutions, the Nano 7 includes many advanced updates working alongside NANOWEAVE, which include:

• Refined structural fit - strengthening foundation in the foot to help improve power
• Expanded RopePro - ensures durability and protection and is now adhered to the medial upper and eye stay with a new super grippy rubberized material
• Cushion and shock absorption – provides a smoother ride during workouts that include running and box jumps

Vancor continued: “We want to cement Reebok’s place as the top training brand, by strengthening our bond with CrossFit athletes with the shoe that has become essential to any workout.”

Establishing itself as the ultimate training shoe, The Nano 7 by Reebok entered GUINNESS WORLD RECORDS and broke the more world records than any other shoe on the globe.  Reebok gathered special guests and athletes around the world to break 44 of the top fitness-based GUINNESS WORLD RECORDS titles in just 24 hours.  Reebok athletes, brand partners and excited volunteers descended on London, Sydney, L.A. and New York last week in an attempt to break an unprecedented amount of fitness-based records all in one built-for-anything shoe. Challenges ranged from 10-year old Milla Star trying for the most burpees in one minute to Eirik Lundstein attempting the most barbell backflips in 1 minute with 20kgs. Notable athletes and participants in the attempts included:

• Max Greenfield - Actor
• Annie Thorisdottir – CrossFit Athlete & 2x CrossFit Games Champion
• Milla Star – 10-year-old fitness phenomenon
• Logan Aldridge – Adaptive athlete and CrossFit Coach
• Dan Bailey – CrossFit Athlete & 5x CF Games Competitor
• Scott Panchik – CrossFit Athlete and 5x CF Games Competitor
• Rob Forte - CrossFit Athlete and 6x CF Games Competitor
• Kara Webb – CrossFit Athlete and 5x CF Games Competitor
• Camille Leblanc-Bazinet – CrossFit Athlete and former CF Games Champion

Of the dozens of attempts, 44 official records were shattered – a record-breaking accomplishment in itself. A highlight reel from the day can be viewed here.

The Reebok CrossFit Nano 7 shoes will be available at Reebok Fit Hub stores in the country starting March. You can also check them out on shop4reebok.com

About Reebok India

India’s foremost fitness brand, Reebok has a pan-India presence with over 238 Reebok stores across 114 Indian cities and online presence with shop4reebok.com. Reebok has important global partnerships such as UFC and Crossfit and has a 1000+ member instructor alliance in India along with fitness ambassador Kangana Ranaut and Femina Miss India.  The Brand has products in the running, training and studio (dance, aerobics and yoga) categories and innovative footwear technologies like ZPump, ZPrint 3D Mapping, CrossFit Nano and ZQUICK. Women fitness enthusiasts can look forward to being ‘Fashionably Fit’ with our new high-performance stylish apparel & footwear collection. Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands’ 2014 report & continued to be category leader in the 2015 report by TRA evaluating over 1900 leading brands in the country. The brand was also ranked 13th overall and 2nd in the Sportswear/Footwear category in ‘The Economic Times Most Exciting Brands’ 2015 survey.

For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/.

Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About CrossFit

CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 13,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/CrossFit or youtube.com/CrossFitHQ.  CrossFit, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit, Inc. in the U.S. and/or other countries.