Self-care brand Kimirica launches its flagship store in Phoenix Citadel, Indore - Central India's largest shopping mall

Self-care brand Kimirica launches its flagship store in Phoenix Citadel, Indore - Central India's largest shopping mall

National, January 31, 2023: Indore-based self-care brand Kimirica has strengthened its retail presence in the city with the addition of its much-awaited flagship store in Phoenix Citadel, Indore. Ultra-modern and luxurious, Kimirica’s flagship store in central India’s largest mall brings inspired attention to detail, including a signature fragrance and a music selection curated personally by Kimi Jain, co-founder of Kimirica. The store resembles the brand ethos with its clean, minimal architectural design and an aim to provide a 360-degree view of all the products at first glance. Spanning 360 square feet across, the store is designed to offer an interactive experience to the customers. 

“Buying self-care products online is convenient, but the process can leave you feeling devoid of that personal touch and experience,” says Mohit Jain, director, and co-founder of Kimirica. “The Kimirica Flagship Store at Phoenix Citadel transforms online shopping into an immersive experience. You get to try out products and fragrances before you buy them. You also get to customize your own gifts with a plethora of options to choose from, making gift-giving more personal.” 

Kimirica successfully launched its first-ever gifting studio in Kalpatru Grandeur last year to an immensely positive response. The brand’s tie-up with Shopper’s Stop and Nykaa has also helped cement its offline presence in all the major states. The brand now has 40+ retail outlets and kiosks and 20+ stockists in the country.  Mohit Jain adds, “We have already made our brand omnichannel but this is just the beginning. We have big plans to make ourselves more accessible to our customers and we are looking forward to expanding to over 100 stores in the future. We aim to spread our vegan, eco-friendly and ethical approach to luxury self-care worldwide”

Kimirica’s entire skin care range is now available for purchase at www.kimirica.shop, Kimirica retail stores, and online marketplaces (Amazon, Flipkart, Myntra, Nykaa). To learn more about Kimirica skin care, please visit www.kimirica.shop and follow along on Instagram (@kimirica.shop), Facebook (https://www.facebook.com/kimiricaluxury) or Pinterest (@kimiricamarketing)

About Kimirica

Founded in 2012, Kimirica is a vegan, paraben-free, cruelty-free bath, body, and skin care brand that offers thoughtfully designed self-care experiences. Backed by science-led innovation and powered by the goodness of plants, every product begins its journey in the lab and is then crafted to meet the highest quality standards.

At Kimirica, all products are made using naturally-derived key ingredients that are 100% vegan and cruelty-free. With the resolute purpose to redefine clean beauty, a diverse team of leaders, scientists, and innovators work together to craft exemplary formulations of high-performing scientific ingredients and plant-based actives. The researchers screen and meticulously test over 500 ingredients each year in the Kimirica lab. Using advanced technologies, they unravel each ingredient’s full potential to create formulas that are simply efficacious. Inspired by the natural power of plants, these innovative formulas allow the revolutionary ingredients to take the spotlight as they’re the real heroes of the products. Kimirica’s diverse curation of fragrances, designs, and formulations creates unique sensory experiences and offers something for everyone.