Rocky S partners with Shoppers Stop to launch the exclusive brand ‘RS by Rocky Star’

~ RS by Rocky Star will be exclusively available across select Shoppers Stop stores~

~Brand Ambassadors Bipasha Basu and Karan Singh Grover were present at the launch~

Mumbai, July 7, 2015: Celebrated fashion designer Rocky S has partnered with India’s leading fashion retailer Shoppers Stop to launch his much-awaited signature brand RS by Rocky Star. Known for his trend-setting styles, Rocky S has redefined luxury with the launch of this ultra-chic fashion brand. The brand ambassadors of RS by Rocky Star, Bipasha Basu and Karan Singh Grover, were present for the launch of the brand. The stunning RS by Rocky Star collection was showcased by a bevy of gorgeous models.

RS by Rocky Star represents timeless fashion and glamour through its inimitable collection of apparel and accessories. It epitomises glamour and elegance and is a must-have for every wardrobe. RS by Rocky Star extends across a wide range of categories such as fashion apparel, personal accessories such as bags, shoes, belts and wallets, as well as a line of deodorants for men and women. There will also be an exclusive line of innerwear for men.

Speaking about his new brand, the versatile designer, Rocky S said, “I am extremely thrilled to launch my brand RS by Rocky Star exclusively at Shoppers Stop. I believe that glamour should never take a day off and can be infused in everyday wear. RS by Rocky Star will enable men and women to look glamourous and chic every single day. Being India’s leading fashion retailer, Shoppers Stop is the perfect partner to enable RS by Rocky Star to reach its target audience of fashionable young men and women across the country.”

Speaking on the occasion, Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “In line with our brand philosophy of ‘Start Something New’, we have embarked on a new partnership with India’s formidable designer Rocky S for the launch of his brand RS by Rocky Star. This brand will appeal to our customers who are passionate about glamour and are cued in on global fashion trends. The premium positioning of RS by Rocky Star fits seamlessly into our diverse bridge-to-luxury portfolio.”

Brand ambassador of RS by Rocky Star, Bipasha Basu commented, “It is an honour to be the brand ambassador of RS by Rocky Star. My friendship and admiration for Rocky S knows no bounds. I am extremely excited for him as he ventures into this undertaking with Shoppers Stop for the launch of his brand. I have no doubt that it will be the leading fashion brand in the country.”

Speaking on the occasion Karan Singh Grover said “It’s my pleasure and honour to be the face of RS by Rocky Star. With this brand, Rocky S has succeeded in making glamour and luxury accessible to millions.”

RS by Rocky Star will be exclusively available across select Shoppers Stop stores in the country as well as on www.shoppersstop.com.