PVR Nest and Show of Force's launch of 100th International Women's Day

On the occasion of the 100th International Women’s Day, PVR Nest, the decade old social program of PVR Ltd., the largest cinema exhibitor of India; Show of Force, implementers of the Frame Her Right Campaign; and SafetiPin, the country’s only audit based safety application, launched a unique youth-led program, “Campus Ambassador Program; Making Delhi City Safer.” The initiative aims to empower youth to have an active role in developing safer cities. The initiative is part of the Frame Her Right campaign, an initiative inspired by Half the Sky Movement that was launched in 2014 as part of a USAID-funded public-private partnership seeking to challenge harmful gender norms and behaviours.

Today, we had famous actor Ms Kalki Koechlin, H.E. Mr. Richard Verma, US Ambassador to India and H.E. Mr. Nadir Patel, Canadian High Commissioner to India along with Mr. Ajay Bijli- Chairman & Managing Director- PVR Limited and Sanjeev Kumar, Jt Managing Director, PVR Ltd launched the program at PVR Cinemas, Plaza.