Power Walk Challenge launched across Bata stores for the fitness-conscious Indians

Power Walk Challenge launched across Bata stores for the 
fitness-conscious Indians

Bengaluru, February 2019: POWER, the Sportswear brand designed in Canada and available across Bata stores is committed to helping its customers in following a fit and active lifestyle. While the recently introduced range of stylish walking shoes under Power Nwalk and Power Engage series was already motivating customers to step out of their comfort zones,  it’s newly launched ‘Power Walk Challenge’ will provide an added push to customers to get on to their fitness journey.

“With the Power Walk Challenge, India’s original Fitness & Sports shoe brand POWER is reiterating its commitment towards a healthy and fit India! With our newer, technologically advanced Power shoes we are hoping to motivate more & more Indians to become health conscious and take up exercise & fitness as a way of life. The 50% gift voucher is the little extra motivation that some of us need every now & then.” says Sandeep Kataria, CEO, Bata India Ltd.

The Power Walk challenge is unique as it rewards the customer for not only following his/her fitness journey, but also achieving their goals. So any customer who buys a pair of Power shoes worth INR 1,999 or more, either at the store or online, will be eligible to register for this challenge. Enrollment will happen at the store only where customer’s current weight will be measured and recorded with other details. Post that he/she has to lose 3 kgs in the following period of maximum 30 days and come back to claim the reward i.e. 50 percent of the MRP of the Power shoes bought. It will be given in the form of a Gift Voucher, immediately redeemable at the Bata store on any footwear.

This challenge is live at Bata stores across key metros and mini metros in India. For further details, customers can check at the stores or bata.in

About BATA

Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells about 47 million pairs of footwear every year and serves to over 120,000 customers almost every day.

Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubble gummers to name a few. It retails in over 1,290 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.