Oldest luxe barber shop; Truefitt & Hill launches in New Delhi

New Delhi, 30th March 2016:

The Delhi Gentleman can now be sure of the experts in town, who bring in sophistication and finest grooming through their world class services and unmatched product quality. World renown barber shop – Truefitt and Hill is opening in Delhi, at Meherchand Market, Lodhi colony on 30th March 2016, marking its first ever outlet in the capital city. Truefitt and Hill could not have timed their foray into India any better as more and more men are looking into Grooming as a necessity now.

Brought to India by the Lloyds Luxuries Ltd., which has acquired the Master Franchise License for not just India but also Nepal, Bangladesh, Sri Lanka, Bhutan, Myanmar and Vietnam, the venture looks promising. Started by Mr. Krishna Gupta & Mr. Istayak Ansari in 2013, Lloyds Luxuries Ltd aims at creating an atmosphere of total relaxation and ultimate comfort for their male guests. Through this, they wish to encourage grooming for men greatness.

Speaking on the occasion, Mr. Krishna Gupta, Managing Director of Lloyds Luxuries Ltd. excitedly says, “We already have 5 successfully running outlets in Mumbai. We are in an expansion mode and are looking at opening another outlet in the heart of Mumbai. Through our first outlet in Delhi, we wish to provide the most unique and unrivalled satisfaction to our Delhi gentlemen. Our aim is that the customer should ultimately feel revitalized and renewed when it’s time to leave. We don’t just offer a service, we offer an experience. Grooming yourself is a daily necessity, we provide you with the most luxurious atmosphere and highly skilled barbers and staff to turn that into a luxurious experience”

Adding to this, Mr. Istayak Ansari, Director & Co-founder of Lloyds Luxuries Ltd. states, “Truefitt and Hill is the first high end international barber shop in India. Our vision is to take Truefitt & Hill across 75+ cities in India with 200+ outlets by 2024. The barbershop size will be 1000 to 1500 sq. ft. with an investment range from Rs. 100 lacs to Rs. 150 lacs. We have opened 5 barbershop in Mumbai in the current financial year across premium residential pockets followed by outlets in Delhi, Bangalore, Pune, Chennai, Kolkata, Hyderabad and all major tier 1 and tier 2 cities in India. We will also set up an academy to train Indian barbers in the fine art of male grooming in the near future.”

The outlet at Meherchand market is spread over 2 floors, with 2 Royal suites and 5 Barber chairs, located at one of the prominent market places in the city. Offering a ​quintessential feel with its classy interiors ​in mahogany wood adding chic blue wallpaper creating a contrast, makes for a complete relaxing environment. The brand’s next big outlet is going to open up at, Ameya One mall, Gurgaon by mid-March. So keep watching this space for more!

About Truefitt & Hill

The prestigious history of Truefitt & Hill began in 1805 during the reign of H.M. King George III. Since then, the clientele have included members of the male like of the Royal Family, as well as members of visiting Royal households. Their barbers hold Royal Warrant to H.R.H., The Duke of Edinburgh. It has provided discerning gentleman with the finest grooming products and services. The elite clientele also include the Business leaders, Members of Parliament, Ambassadors and Diplomats and visiting Dignitaries. Oscar Wilde, Charles Dickens, Lord Byron, Frank Sinatra, Winston Churchill, Alfred Hitchcock and Laurence Olivier are few of their renowned clients. Apart from London T&H, they now have the luxe barber shop in London, Chicago, Toronto, Beijing, Kuala Lumpur, Singapore, Bangkok, Baku.

Superior and distinct services offered by Truefitt and Hill are The Royal Shave and Haircut, Classic Shave and Haircut, other hair treatments, Royal manicure & pedicure, head massage, facials, etc. and offer complimentary valet service, wi-fi, refreshments with every visit.

The signature service is Royal Shave which is very unique 45min service. Experience the luxury of a timeless straight-razor shave. Perfected since 1805, this classic Royal ritual begins with the wrapping of hot towels followed by exfoliating the face with a scrub. Thereafter, the skin is nourished and massaged with a light-textured pre-shave oil. This makes the beard soft, allowing the razor blade to glide smoothly. A hot towel is wrapped again, an occurrence that is repeated often to help open the pores and relax the customer. Using our handmade badger brush, a small amount of our glycerine-based shaving cream is applied to create a rich and emollient lather. The brush coats each individual whisker with shaving cream ensuring the most comfortable shave possible. Now, holding the skin taut with one hand, the other hand does its magic with a straight-razor. This zen experience of shaving heightens when the Royal Shave concludes with a relaxing facial massage and the application of a selection of 10 aftershave balms/lotions.

They also have an exclusive VIP Room called Dukes’ Den for that special engagement, business meeting, or simply just to relax and unwind!

Truefitt & Hill offers grooming products which includes exclusive pre-shave oil, shaving cream, colognes & aftershaves, bath and body products, shampoo and conditioner, shavings kits etc. They also retail exclusive hand-crafted leather accessories, Deakin & Francis cuff-links, Barker shoes from well renowned company from England, Cirrus Bar accessory and Cigar & Cigar accessories from Dominican Republic & Cuba exclusively available in Truefitt & Hill India.