MUMBAI PLAYS HOST TO VOGUE WEDDING SHOW 2016’S BRIDAL STUDIO, A PRELUDE TO THE VOGUE WEDDING SHOW 2016, AT ANITA DONGRE’S BRIDAL FLAGSHIP STORE

Mumbai, India, 13th July 2016: The second Vogue Bridal Studio, a prelude to the upcoming Vogue Wedding Show 2016, was held on 13th July at designer Anita Dongre’s Bridal Flagship Store at Kemp’s Corner, Mumbai. The exclusive event was hosted by designer Anita Dongre and Vogue India’s Fashion Director- Anaita Shroff Adajania. Actress Yami Gautam was the showstopper at the event which saw an exclusive preview of Anita Dongre’s wedding collection to be showcased at the upcoming Vogue Wedding Show 2016.

The Vogue Wedding Show 2016 is a specially-curated exhibition featuring the most luxurious and personalized wedding services, scheduled to take place at Taj Palace, New Delhi from August 5-7, 2016. In addition to Anita Dongre, fashion designers like Falguni and Shane Peacock, Gaurang, Gaurav Gupta, INDIAN BY MANISH ARORA, JADE by Monica & Karishma, Manish Malhotra, Misha Lakhani, Payal Singhal, Sabyasachi, Shantanu & Nikhil, Tarun Tahiliani and Varun Bahl will also participate in the Vogue Wedding Show this year.

A ‘by invitation only’ luxury fair, guests of Vogue Wedding Show 2016 have the exclusive opportunity of meeting with renowned couturiers, wedding specialists, renowned jewellers and the finest purveyors of products and services pertaining to weddings, all under one roof. To get invited, one must register on www.vogueweddingshow.in or call +91 7045400070 or +91 7045400071.

Anita Dongre whilst exhibiting her exclusive looks with models bedecked in her latest bridal collection, interacted with Vogue India’s Fashion Director- Anaita Shroff Adajania, taking the guests through the season’s wedding couture trends. Later, in an insightful Q&A session, she talked about the new store and also shared some bridal tips with the invitees. The bridal wear showcased at the gathering was an exclusive preview to Dongre’s wedding couture collection for the Vogue Wedding Show in August.

Speaking at the event Vogue India’s Fashion Director, Anaita Shroff Adajania said, “Vogue Wedding Show 2016’s Bridal Studio has been orchestrated to cater to the interests of the customers and give them some insights on what they can expect at the upcoming Vogue Wedding Show 2016. The response from to-be-brides and grooms have been extremely invigorating and positive. We look forward to meeting and connecting with them again at the Vogue Wedding Show in August.”

Speaking at the event, designer Anita Dongre said, “The Bridal Studio is an exquisite platform for me to give the customers a trailer of the festive/winter collection that I will be exhibiting at the Vogue Wedding Show 2016 in August and to connect with my brides-to-be.”

She went on to share details of her collection that was showcased stating, ”The traditional bridal red remains a major part of my collection with shades from the same colour palette. Classic Indian natural textiles in are still my favourites for formal wear. The handwork looks intricate and glamourous. At the same time, it is lighter to wear and more versatile. We also have jackets, suits and flowy silhouettes for light occasion wear.”

About Vogue Wedding Show:

The Indian wedding market is rapidly growing at an annual rate of 25-30 per cent. While wedding fairs are a common feature in recent times, there is nothing that caters solely to affluent families with big marriage budgets. Identifying this need-gap, Vogue India’s exclusive, ‘by invitation only’ Vogue Wedding Show acts as the final arbitrator of luxury for discerning audiences, connecting them to the finest brands in the bridal space.

The Vogue Wedding Show, a specially curated exhibition by Vogue India, featuring the most luxurious and personalized wedding services, was launched in 2013. Given the overwhelming response it received, Vogue India launched The Vogue Bridal Studio in 2014, with an attempt to bring the city’s elite a preview of the main event in August and a chance to interact with distinguished representatives of the fashion and bridal couture industry. As an extension of the event, Vogue India has created the Vogue Wedding Book–a keepsake wedding directory featuring each participating brand editorially. Having a year-long relevance, the book is complementary with the September issue of the magazine.

About Vogue India:

Connecting women with what's beautiful, illuminating and inspiring, Vogue India was launched in September 2007. Vogue India is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Condé Nast International. For over 100 years, Condé Nast has produced some of the finest, most successful and iconic magazines worldwide. Vogue India celebrates the growing presence of women who define and influence the new Indian modernity with grace, style and achievement. Priced at Rs 150, Vogue India is a monthly magazine and available across 100+ towns.