MUMBAI’S SECOND VOGUE BRIDAL STUDIO 2015 HELD AT THE LAUNCH OF THE NEW ICONIC ANITA DONGRE STORE

~ featuring designer Anita Dongre in a tête-à-tête with Vogue India Editor Priya Tanna on bespoke bridal trends for the season and an exclusive preview of her wedding collection which will be available at the VOGUE WEDDING SHOW 2015 from 7-9 August at Taj Palace, New Delhi ~

Mumbai, India, 3rd July 2015: Mumbai’s second Vogue Bridal Studio 2015 was held at designer Anita Dongre’s brand new iconic store in Khar, Mumbai. The exclusive event was hosted by designer Anita Dongre and the Editor of Vogue India- Priya Tanna.

This Bridal Studio is a prelude to the Vogue Wedding Show 2015, a specially-curated exhibition featuring the most luxurious and personalized wedding services, scheduled to take place at The Taj Palace, New Delhi, from 7th to 9th August 2015. In addition to Anita Dongre, designers Anju Modi, JADE, Manish Malhotra, Monisha Jaising, Shantanu & Nikhil, Sabyasachi, Pakistani designer Sania Maskatiya, Tarun Tahiliani, Varun Bahl and Vineet Bahl will also participate in the Vogue Wedding Show this year. Guests also have the convenience of meeting the finest purveyors of products and services pertaining to weddings, all under one roof.

The Vogue Wedding Show is a ‘by invitation only’ luxury exhibition and one must register in advance. Those interested in attending can do so by registering at www.vogueweddingshow.in or calling on +91 7045400070 or +91 7045400071.

The session was held over a delightful high tea where the designer Anita Dongre whilst showcasing her exclusive looks with models donning her latest bridal collection also interacted with Vogue India Editor- Priya Tanna, taking the guests through the season’s wedding couture trends. This was followed by an insightful Q&A section where she acquainted the guests to the new store, and also shared some bridal tips with the invitees. The bridal wear displayed at the event, was an exclusive preview to Dongre’s wedding couture collection for the Vogue Wedding Show in August.

Talking about the initiative, Priya Tanna, Editor of Vogue India, said, “The Vogue Bridal Studio has been conceptualized to pique the interest of consumers and give them some insight on what they can expect if they attend the Vogue Wedding Show in New Delhi. Anita Dongre’s new store lent grandiosity and an old-world charm which perfectly set the mood for the evening. The response from the women who attended, as has been the case in our past bridal studios, was both positive and encouraging. The discerning, fashionable women of the city were privy to many insights including bridal wear commandments and styling tips from Anita Dongre. We look forward to meeting and connecting with them again at the Vogue Wedding Show in August.”

Speaking at the event, designer Anita Dongre said “I am elated to be a part of the bridal studio this year. It is a beautiful platform for me to connect with my brides-to-be and give them a preview of the festive/winter collection that I will be showcasing at the Vogue Wedding Show in August.”

She went on to share details of her collection that was showcased, “My latest collection, The Wedding Diaries is an extension of my design philosophy, offering the modern day convention-defying bride elegant, fuss-free, feminine and comfortable ensembles that she can celebrate her momentous events in. With the bespoke themed looks, a bride can plan an inspiring signature look for every occasion, not just for herself but for her friends and family too.”

Vogue Wedding Show, a specially curated exhibition featuring the most luxurious and personalized wedding services was launched by Vogue in 2013. Given the overwhelming response received, Vogue India launched The Vogue Bridal Studio with an attempt to bring the city’s elite a preview of the main event in August and a chance to interact with distinguished representatives of the fashion and Bridal Couture industry.

Vogue Wedding Show will be held on August 7-9 2015, at the Taj Palace, New Delhi, where invitees can make their selection in a private, exclusive and relaxed environment. At this ‘by invitation only’ luxury fair, guests have the convenience of meeting the finest purveyors of products and services pertaining to weddings, all under one roof.

Exclusively curated by Vogue to participate, these brands are the most coveted and the best in their category. The invitees can enjoy consultations with India’s leading bridal couture designers. They can directly and closely meet with international wedding specialists, renowned jewellers and other category leaders.

About Vogue India:
Connecting women with what's beautiful, illuminating and inspiring, Vogue India was launched in September 2007. Vogue India is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Condé Nast International. For over 100 years, Condé Nast has produced some of the finest, most successful and iconic magazines worldwide. Vogue India celebrates the growing presence of women who define and influence the new Indian modernity with grace, style and achievement. Priced at Rs 150, Vogue India is a monthly magazine and available across 100+ towns.