M&M’s® make a Bollywood-style entry in India

M&M’s® make a Bollywood-style entry in India

Marking their presence, the Red and Yellow M&M’s® are spotted at the iconic Gateway of India

Bangalore/ National, 2^nd Aug 2017: They are fun, they are irresistible and they are now in India!

This morning, M&M’s® took Maximum City by storm and oh boy, what a grand filmy entry. Mr. Red and Mr. Yellow scootered down the iconic Gateway of India, in true Bollywood style, channeling their own Sholay moment a la Jai and Veeru, leaving the crowd ecstatic.

M&M’s® is all about its iconic characters and their witty humour – and that’s precisely why, Mr. Red and Mr. Yellow represent all that is smart and witty, innocent and simple in the world of M&M’s ®.

Globally known for their camaraderie and friendly banter, the Red and Yellow M&M’s® were in Mumbai to share happiness and spread joy in their unique style! This explains their fun spin on everyone’s favorite film – posing at the picturesque Gateway of India. What’s more? They were even spotted carrying some Bollywood inspired goodie boxes to a wide section of chocolate lovers!

Announcing the launch, Andrew Leakey, General Manager, India & Indian Sub-Continent, Mars Chocolate Ltd., said, “India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers. Globally our brands are loved for their quality, great taste and the value they deliver. Our product portfolio, in India reflects the same promise while offering our consumers the power to make informed choices. With the launch of M&M’s® in India, our aim is to grow the nascent bite-size category in the market. Across the world, for more than 70 years, M&M’s® have been a favorite brand. We are confident that its uniqueness will win the hearts of consumers in India and will encourage them to enjoy and share M&M’s® for everyday occasions.”

M&M's®, as we know them “melt in your mouth and not in your hands”, and now they are here to add zing in your life and brighten up your day. Now available in India in two variants – Chocolate and Peanut, M&M's® will come in two shareable sizes of 45 gm pack and 100 gm pack, priced at INR 80 and INR 150 respectively.

Need we say more?

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About Mars international India Pvt. Ltd:

MARS International India Pvt. Ltd. is a wholly owned subsidiary of MARS, Incorporated. In India, Mars operates in two categories, a Pet care manufacturing and marketing business; and a Chocolate importation and marketing operation. The chocolate segment has its corporate office in Gurgaon, New Delhi. The pet care business is based in the southern state of Andhra Pradesh with its corporate office in Hyderabad. MARS India is presently engaged in manufacturing pet food under its global brands PEDIGREE® and WHISKAS®. MARS India chocolate portfolio includes: SNICKERS^®, GALAXY^®, MARS^®, BOUNTY^®, TWIX^®

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com.