Max creates memorable experiences for consumers with the launch of its latest Spring 2015 Collection

~ A complete range of fresh exciting styles and vibrant colors to compliment the onset of spring ~

Chennai, 2015

Dress up in style this spring as Max, India’s leading fashion value brand announces the launch of their Spring 2015 collection. The latest collection boasts of a sensuous combination of exotic colors, prints and flattering silhouettes which are as fresh as the aura of spring. Complimenting every aspect of a fashionista’s dynamic lifestyle, the latest collection features the season’s hottest trends across clothing, accessories and footwear.

Watercolor motifs, floral and experimental prints, and geometric patterns against vibrant tones add a refreshing spin to women’s western and ethnic wear. Men’s wear gets a burst of energy with indigos, denims, tropical and graphic prints in bright washes and fabrics.

The highlight of the Max brand campaign this season is the consumer trend of sharing moments with family and friends on various social media channels. Picking up this trend, the brand campaign for Spring Summer ’15 is ‘Today’s For Sharing’ that promotes the culture of sharing with the all-new Spring collection from Max.

Women’s Wears
The spring fashion for Women this season is all about water-color motifs, floral and experimental prints against vibrant tones adding a refreshing spin to women’s western and ethnic wear. The woman who is always on-the-go can complete the look with fluted skirt and shrug created with both style and practicality in mind. For unbeatable comfort throughout the day slip into a Jumpsuit or a dress or to create the electrifying look wear a wrap-skirt and crop top from ikat in floral prints and bright hues.

While the ‘Urban Nomad’ range features fit and flare silhouettes in free-spirited bohemian prints, the ‘Tropical Paradise’ celebrates Spring with vibrant hues, animal prints and foliage patterns. The Tavisha Spring collection consists of prints, patterns inspired by Turkish, Mughal and Egyptian art, reflecting the royal style of that era. Keeping the kurta range contemporary and fun the collection is designed in quirky truck art prints and is inspired by traditional leather puppetry.

Men’s Wear
Men’s casual wear this season gets a burst of energy with indigos, denims, tropical and graphic prints. The casual wear collection delivers a cool style in Indigo washes and city-inspired graphic Tees along with Tie-and-dye techniques, nautical-prints and textile-patterned Henley tees.

For that sharp corporate look, the formal collection showcases modern and elegant fits in classic colors and fabrics. Shirts come in a range of blues, lavender and lilac, and basic pastel shades available in both classic and slim fits. These are complemented by trousers in shades of brown, indigo and grey with waist-band detailing and structured designs.

Kid’s Wear
For the kids, Max brings a huge range of playful and peppy collection. Kids get a chance to take a break this season and enjoy fun pastels, nautical prints and comfy fabrics. For boys the collection is inspired from sailor theme & jungle prints in vibrant colors to add a funky twist to basic tees and shorts in soft fabrics. Girls get to pamper themselves with an extensive range of dresses in peppy daisy prints and floral graphics.

Go ahead and share every moment of this special season in Max’s most exciting Spring trends!

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 110 stores across 45 cities including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad,Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Allahabad, Varanasi, Bareilly, Ranchi & Kannur. The brand plans to have a network of 120 stores by the end of the financial year.