Ileana D'Cruz at the launch of Skechers Go Flex Walk in Mumbai

Mumbai , May 2016: Skechers, the second largest sports & lifestyle footwear brand in the US, known for its comfortable shoes, introduces an exhilarating range - Skechers® GO FLEX Walk™. These shoes are a true amalgamation of comfort and flex technology for ultra-flexibility to move with you. The Goga Mat® insole in this range provides high rebound & additional bounce for all day comfort. This exclusive collection for women was launched by the extremely fit and gorgeous Ileana D’Cruz at the Skechers Flagship store in Phoenix Mills, Lower Parel, Mumbai.

At the event, Ileana put the Flex to the test as she showcased the diverse range of these new age lightweight and comfortable GO Flex shoes that are available in a spectrum of bold colours in slip on and lace up categories. Dressed in smart casuals, Ileana sported her favourite pair from the range and said “I’m thrilled to be a part of this launch. World over, Skechers is known for its comfortable and trendy shoes. The GO FLEX Walk™ is a must have for all fashion and fitness lovers as it easily fits in the various spheres of your daily routine ranging from athletic walking to yoga, pilates, low impact gym fitness and even daily causal wear.”

Speaking at the launch, Rahul Vira – CEO, Skechers South Asia Pvt Ltd, further added, “At Skechers, we always strive to offer our customers the best in comfort, style and technology in the footwear segment. The GO FLEX™ range is designed with an articulated segmented sole that provides optimum flexibility to the foot and makes you feel that the shoe is moving with your foot following the contour of the terrain underneath. The GO FLEX™ are shoes that move with you.”

The Skechers® GO FLEX Walk™offers flexible and fashionable shoes that provide great comfort. It’s specially designed sole provides anatomically correct ultra-flexibility wherein each segment of the flexible sole is designed to move independently with your foot. The Super Sock, a soft unified fabric upper, helps the shoe confirm to the foot and fit its contour seamlessly and the foot-bed has a Goga Mat® Technology insole that provides high-rebound cushioning and comfort all day long. The Agion® insole aids in microbial protection and protects the foot from bad odor. The insole also comes with a unique moisture wicking technique so as to avoid foot slippage against the footbed. All of these features come together to make sure your feet are loved like never before.

Stay comfortable wherever you go with the Skechers® GO FLEX Walk™ shoes.

Price: Rs.5499/- onwards

Availability: All Exclusive brand stores and partner outlets