Hidesign Forays into Footwear - Launches Shoes for Men

Hidesign, India’s leading luxury leather brand forays into the footwear market by launching men’s shoes across India this month.

Hidesign brings its strong heritage of more than 35 years of working with premium leathers and excellent craftsmanship to its new range of shoes. A leader in the research of vegetable tanning which requires 40 days to tan leathers using local Myrobalam seeds, wattle bark and Pungam oil; the brand believes in benefits of slow and ecological tanning. Craftsmanship is an important aspect of every Hidesign product. The same values are extended to the new Hidesign shoes that are individually hand polished and finished by craftsmen with great skill and attention to detail.

Hidesign shoes are completely leather lined and since the leather is vegetable not chrome tanned, it is much healthier for your feet which are in constant touch with the leather. Shoes with complete leather lining are rare to find in today’s world, where brands opt for cost cutting synthetics and canvas. The natural leather also ensures that your feet breathe and the shoe is both flexible and comfortable.

DilipKapur, President, Hidesign while introducing the category says, “Hidesign’s shoes are a pure expression of our values and what we love best- adventure, travel, clean design, and wonderful materials. Hidesign has increasingly been growing into a lifestyle brand, from bags, garments to sunglasses and now shoes.”

The Hidesign customer with discerning tastes and an urban lifestyle hardly has a choice when it comes to shoes.The Hidesign customer and the lifestyle it represents is a career oriented professional, modern and contemporary but not trendy. Hidesign plans to roll out the men’s range of shoes first followed shortly by the women’s collection. The range includes classic formal shoes as well as casual shoes like moccasins, boat shoes, sneakers in washed leather for men and dressy evening shoes, wedges and sandals for women. The company will launch its shoes at the top 30 exclusive stores in India as well as online at www.hidesign.com and amazon.in initially.

ABOUT HIDESIGN

Founded in 1978 by Mr. DilipKapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalized service. Hidesign has established its name through its iconic leather brand based on strong heritage of craftsmanship and innovation. Staying true to its core values, the group has extended its concept of lifestyle by opening two luxury boutique hotels in Pondicherry, Le Dupleix and Promenade.

By keeping its focus on a classic contemporary fashion statement with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.

With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons and Robinsons in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle, Centrals, The Bombay Store, Westside and Landmark.