GoTry – Samples Tropicana Slice Alphonso

India’s first multi-brand sampling  platform at high footfall locations like malls, GoTry offers free samples of products at its kiosks. The GoTry model redefines sampling promising a win-win situation for both brand managers and customers.

Based on intelligent technology profiling process, all free samples handed out at GoTry kiosks are strictly based on the lifestyle preferences and choices of the intended demographics. While Go Try may be sampling juices, energy drinks, chocolates, deodorants, instant soups and noodles, soaps, shampoos – these are only handed out once you fill in some basic details like name, age, gender and occupation on a tablet device at each GoTry kiosk. Based on these, the system generates free samples that are suitable for you.  

Pepsi have come up with their new product in its juice variant Tropicana called Tropicana Slice Alphonso. GoTry, currently have been doing wet sampling of the product in the malls of Delhi and Mumbai like Inorbit Mall, Vashi-Mumbai and Great India Palace (GIP), Noida-Delhi.The promoters at the kiosks approaches customers and educate them about the product. The customers are registered online and details are entered about their tastes and interest related to the product.

What sets it apart from all other sampling mechanisms is that not only is it a precision based but is one of the few that has also made feedback a part of its cycle. Instant feedback of the product is taken at the kiosks and pictures are uploaded on the facebook. Approximately, 300 customers are approached and registered online everyday.

Dhruv Kalra, Director Marketing, GoTry says, “Our vision is to change the way sampling is conducted in India, from the current scenario where sampling is conducted largely in an unorganized manner. We would want to offer brands a precision sampling option which is completely transparent and meets all their sampling objectives at a reasonable price point. We aspire to become the leader in the sampling business focusing on Personal Care, Home Care and Food & Beverage sectors”

About GoTry:
GoTry is an intelligent sampling mechanism  that  has technology at its core. The system has been specifically designed for GoTry kiosks to capture data of consumers, match product samples to their profile, record consumer feedback and share updates with brand managers in an automated process. For more information, please check our website : www.gotry.in