Fastrack ventures into smart wearables

National, 05 January 2017: Fastrack, one of India’s leading youth accessories brands, unveiled a product that’s the first of its kind in Las Vegas, Nevada on 5th January, 2017 at the CES. For 50 years, CES has been the launch pad for new innovation and technology that has changed the world. Held in Las Vegas every year, it is the world’s gathering place for all who thrive on the business of consumer technologies and where next-generation innovations are introduced to the marketplace. Complete with smart features and ergonomic design, Fastrack’s new ‘Gesture Band’ is one of the thinnest smart wearables in the market today. The futuristic looking band measures a mere 9.1 mm, while not compromising on performance or capability.

The young and tech-savvy consumers of today live their lives on the web and on the go. Driven by their need to be ‘in the know’, they often make gadgets an extension of their personalities. As such, engaging them with products that are new age, multi-functional and trendy, is crucial.

The Gesture Band is multi-faceted. It enables consumers to receive notifications of incoming calls, texts and social networks. The Gesture Band also enables you to send auto replies to SMS, set meeting and alarm alerts in addition to music and camera control, presentation control and advanced gesture control. The Band also lets one keep track of their activity for the day and helps track sleep patterns as well. In addition, this smart wearable allows hand movement position detection like allowing the user to control a computer mouse or a drone.

Sharing his thoughts on the launch, Mr. S. Ravi Kant – CEO, Watches and Accessories, Titan Company Limited said, “There are several factors that have contributed to Fastrack’s successful journey. The most striking amongst them is our deep-rooted understanding of our consumers. In a hyper-connected world, the youth aspire to belong to a collective community, while defining their individual selves in a unique manner. Fastrack has consistently endeavored to meet the ever-changing needs of the youth with offerings that aim to fulfill their growing aspirations. With the ‘Gesture Band’, Fastrack offers a combination of design with a host of smart features, including advanced gesture control, fitness tracking and notifications amongst others. This smart band will add to Fastrack’s varied range and cement its presence in the industry, catering to the youth and their needs.”

The Gesture Band will be available in early 2017.

About Fastrack:
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with watches and sunglasses that are refreshingly different and affordable. Fastrack extended its footprint into accessories in 2009 with an exciting range of bags, belts and wallets and has today successfully notched up the title of being the most loved youth fashion brand in the country.