Fashion and Art come together in ALDO's #ARTANDSOLES Fall 2016 Collection Launch Event at the Palladium

Mumbai, India (September 2nd, 2016) – ALDO, an international leader in fashion footwear and accessories held its Fall ’16 collection launch event, hosted by actress Yami Gautam, where unique artworks were specially created in collaboration with renowned artist, Jahangir Asgar Jani. The event took place on September 2nd at The Palladium, Lower Parel, India’s first and only true lifestyle destination.

For the occasion, a pop-up art gallery was built to display Aldo’s new fall’16 products as well as Mr. Jani’s artworks which were inspired by the collection.The soiree saw the crème de la crème of the city namely, Sayani Gupta, Shamita Shetty, Amayra Dastur, Bhumi Pednekar, Waluscha De Souza, Saqib Saleem attending the event in style and panache.

Throughout the afternoon, guests discovered the Fall collection showcased on podiums while enjoying the lovely Ambience. Aldo’s latest collection featured hues and modern neutrals for women and casual athletic styles and business-wear with sophisticated details for men.

Speaking about the event, Mr. Tushar Ved (President Major Brands India Pvt Ltd) said, “We are thrilled to launch the Fall Collection in collaboration with Jahangir Asgar Jani. We continue to seek exclusive collaborations with those who believe in transforming the everyday, and this artwork is a true testament to that spirit. The collection is beautifully depicted through his artwork which is a confluence of fashion and art. We are also extremely happy to have the lovely Yami Gautam with us who is an ardent ALDO fan.”

Speaking about the collaboration, artist Mr. Jani said, “It has been an absolute pleasure to collaborate with ALDO. I was especially inspired by the new season’s footwear that can be worn for many different occasions. For the artworks I’ve created, I chose concrete and ALDO products as my medium as to immortalize the beautiful products. The artworks also serve as practical visual presentations by helping to demonstrate what the shoes look like when worn on a daily basis, since a lot of the walking that we do is, in fact, on concrete.”

About the event and the collection, Ms. Yami Gautam said, “It is great to be a part of this grand event. It is amazing to see how the collection has been exquisitely translated into art. I am a complete ALDO fan as the shoes are extremely stylish and versatile. The Fall Collection has something for every occasion and is perfect for any man or woman who want to get the perfect look for their outfit.”

According to Mr Rajendra Kalkar, Senior Centre Director (West), The Phoenix Mills Limited, "Palladium has always been an ardent supporter of the arts and these artworks by Jehangir Jani and Aldo are sure to offer all visitors a unique view of art coming together with high street fashion in a special one of a kind amalgamation. This is just one of the many such innovations that Palladium will be supporting and presenting in the near future"

The general public will be invited to view and interact with the installation at The Palladium from the 3rd of September to the 11th of September.

ALDO’s Fall 2016 Collection is now available at all ALDO stores with new arrivals on a weekly basis. The Fall collection comprises of cool, chic, and classy styles that are perfect for every occasion. Follow ALDO Shoes - India on Facebook to learn more.

ABOUT ALDO

Founded in 1972, the ALDO Group is a leading international retailer for fashion footwear and accessories with over 2,100 stores in 95 countries. ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

About Major Brands

Major brands is a leading franchisee for premier international fashion brands. Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. The company has been the forerunner as the premier partner in India for international brands such as Aldo, Aldo Accessories, Call it Spring, Charles & Keith, Inglot, La Senza, Bebe, Nine West, Mango, Guess, BHPC & New Balance. With 200 plus stores in India Major brands is fast moving on expansion mode with new brand launches.

About Palladium

Palladium, India’s first and only true lifestyle destination strategically located at High Street Phoenix, Lower Parel, Mumbai presents an environment that spells refined elegance, while shoppers soak in the retail offerings, restaurants, cafes, spas and more! Promoted by Atul Ruia, Managing Director, The Phoenix Mills Ltd, India’s premier retail led, mixed used development company, Palladium has redefined the experience of shopping for high street and luxury labels as well as fine dining & entertainment, under one roof.