Express yourself this season with Baggit’s new campaign - Play the Life Game​ 2.0​

Pump up your adrenaline as Baggit, one of India’s leading bags and accessories brand launches its new brand campaign. The ‘Play the Life Game’ brand anthem has been taken ahead to the new fashion season with the launch of the brand’s exciting S/S16’ collection.

The campaign captures the ethos and attitude of contemporary Indian women who are living life on their own terms and are making choices that reflect this worldview. As a versatile, fashion brand, the S/S 16’ collection is designed to help women express themselves with poise. Baggit has chosen a variety of materials, textures and prints, along with a palette of vibrant hues like blues, pinks oranges in their collection to reflect the varying moods and feelings of their contemporary audience. The range comprises of shoulder bags, totes, haversacks, mini sling bags to complement their emotions and the season too. Sophistication and elegance is the cornerstone of this collection, so witness novelty in the designs and stitching details in every bag of this collection. The bags make for perfect formal accessories and a few of them even double up as casual ones.

Baggit has developed an ardent set of followers across different age groups in India. Keeping this in mind, the 2016 Spring/Summer Collection is available in Baggit’s exclusive brand outlets and large format multi-brand stores across India, www.baggit.com as well as leading on-line fashion sites.

The collection will definitely spark your desire to start saving and splurge on irresistible fashion. Fashionistas, lose no time in hitting Baggit stores to grab the season’s best handbags!
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​What :​ Summer/Spring 16’ Collection

​Price Range : INR ​2225-INR​ ​3200

When​ ​: 20th May, 2016 onwards

Where​ ​: Across all Baggit exclusive stores & www.baggit.com