Designers Alpa and Reena's pop-up at Terttulia, Shivaji Park on 3rd March 2017

Alpa & Reena - The bespoke label incepted and conceptualized by the sister team has evolved to become a well-regarded and desirable brand. A brand that showcases couture & prêt women’s wear ensembles.  A repertoire that incorporates skills of the finest textiles, detailed embroidery and tailoring.

Over the last 20 years, Alpa&Reena have built a strong institution by working closely with the best craftsmen and weavers across the country and constantly striving to preserve handicraft practices, and empower local rural communities. The constantly evolving and expanding started as a hobby which bordered on a passion for designing garments that amalgamate the essence of the indian woman in a rapidly evolving world of high fashion. Each ensemble is elegantly adorned to enhance and celebrate the modern woman.