Celebrate this New Year with the Ultraviolet Range from Creyate

CELEBRATE THIS NEW YEAR WITH THE ULTRAVIOLET RANGE BY CREYATE

Bengaluru, December 28, 2017: It’s not just a color or trend. It’s a whole new dimension of thought. A thought that CREYATE fundamentally connects to – the ultraviolet. Pantone’s Color of the Year 2018, ultraviolet is deemed to be a vision of the future. And being a futuristic wardrobe solution for today’s men, CREYATE has gladly infused this brilliant color in its latest Fall-Winter’17 collection.

Let’s start with that winning moment, when one’s power-dressing declares his presence. Violet spells victory while blue breathes stability. Undoubtedly the blue-purple combination works wonders, right from fine-wool check suits for boardroom sessions to oriental print shirts for after hours. One can even transform a casual water-color print shirt to a power-lunch look, simply by adding a thoughtful, purple blazer.

For evening galas, one can safely play with the richer, deeper tones of the ultraviolet palette. Breaking away from the basic black, the purple tuxedo with textured lapel always catches attention, while a printed pocket square brings out the dandy in you. A relaxed tweed in bold checks is a sure success for your cocktail nights, with its perfect edge of dynamism.

CREYATE’s transitional pieces for the winter add the perfect edge of style to this dynamic color. Blending into all kinds of moods and designs, from fine herringbones to statement tartans, ultraviolet defines the phenomenon that CREYATE is rapidly becoming – a singular solution for men’s custom clothing across the nation and overseas.

About Arvind Internet Limited (AIL) and Creyate (www.creyate.com):

Arvind Internet is the digital arm of Arvind Limited, founded by Kulin Lalbhai, Executive Director of Arvind Ltd. He has significant experience in the omni-channel space and retail domain. Arvind Internet is rapidly advancing towards its goal of becoming a leading consumer lifestyle player in the omni-channel space by engaging in several business models that can scale globally.

Creyate is Arvind Internet’s first offering. The pioneer omni-channel custom clothing brand for menswear in India, Creyate aims to provide an unprecedented experience in customization. The brand caters to today’s discerning gent who prefer to wear their individuality. Hence it is equipped with tech-driven stores across 11 locations in India and over 50 PoS in Japan.

With the help of CREYATE’s intuitive user-interface customers can personalize their garment to every detail, from fabrics, styles, accents, monograms, and so much more. It also offers a curated set of collections for customers to have as a starting point to their customization journeys. What makes the CREYATE journey super-convenient is its facilitation of home visits. Simply by booking an appointment, consumers can have the entire store at their doorstep. A luxury concierge service to guide them through the entire customization process. It is the ultimate confluence of fashion, technology, manufacturing and you.

Empowering in choice, elevated in style, CREYATE aspires to emerge as a menswear powerhouse – a futuristic solution to the modern gent’s wardrobe.

About Arvind Limited (www.arvind.com):

Arvind Limited is one of India’s largest integrated textile and apparels’ company with a strong retail presence and a pioneership of denim in India. Arvind has an unmatched portfolio of owned and licensed brands as well as retail formats. The company’s own product brands include Flying Machine, Colt, Ruggers and Excalibur amongst others while its licensed product brands comprise global giants like Calvin Kline, Gap, Sephora, Arrow, Gant, Elle, US Polo Assn. to name a few. It has a joint venture in India with global major Tommy Hilfiger. The company also has retail brands like Unlimited, The Arvind Store, etc.