Bring on the Summer spirit with Denim and Eco Sport trend by Being Human Clothing

June 2016, Delhi: Denim is one of the biggest staple pieces anybody owns! Regardless of the season, this piece of clothing never goes out of style. This season pep up your wardrobe with extremism by including ruggedness of denim and comfort of eco sports inspired clothing.

In the latest Spring Summer 2016 collection of Denim and Eco Sport for men,Being Human Clothing, the clothing line with a heart exhibits fashion with style.The eco sport collection is dominated by earthy tones and greens complemented with bright colours. The fabric used is purely summer and comfort driven; there are pure linens paired with jersey fabric and washed indigos. Being Human has showcased the denims in dark blacks, indigos, cool toned denims and dusky greens. The design, product development and washes have been explored keeping in mind the international trends. The brand has implemented details like distressed, embellished, repaired and much more. Being Human has also introduced its first ever Selvedge denim. Selvedge or self-edge refers to the edge of the denim fabric which is woven using old fashioned denim weaving techniques and lock stitched on the edge to keep the threads from unraveling. Selvedge denim is popular for its premium quality and master craftsmanship.

Keep your denim look low-key with a white tee and a trainers or exaggerate the overall aesthetic by exploring denim on denim and indulging in some textile play and you are good to go.

Be sporty; be trendy with Being Human Clothing.

ABOUT BEING HUMAN CLOTHING

In a unique licensing arrangement with Being Human - The Salman Khan Foundation, Mandhana Industries Ltd has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East and India.

In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its e-commerce partner Zando. As of 2015, the brand has opened 56 exclusive stores in India in Ahmedabad, Allahabad, Aligarh, Ambala, Amritsar, Aurangabad, Bangalore, Bhatinda, Bhilwara, Bhopal, Bilaspur, Chandigarh, Gurgaon, Dehradun, Hyderabad, Indore, Jabalpur, Jaipur, Jalandhar, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, Nashik, New Delhi, Noida, Pune, Raipur, Rajkot, Surat, Thane, Udaipur, Vadodara, Varanasi, Vijaywada and one store in Bourdeaux (France) and in Nepal.Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India – ABOF, Amazon, Flipkart, Koovs, Myntra and Snapdeal.

Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com

ABOUT MANDHANA INDUSTRIES LTD:

Mandhana Industries Ltd is a diversified textile and apparel manufacturing company, listed in 2010 on the national bourses with a turnover of over INR 1300 crores in FY 14-15 and a market cap of over INR 900 crores. With a state-of-art infrastructure, the company is engaged into manufacturing of textiles and garments. Its business includes designing, yarn designing, yarn dyeing, weaving, processing, dyeing and garment manufacturing.

Mandhana Industries Ltd, with an existence of over 28 years, has long lasting relationships in Indian and overseas markets. With a strong global presence, the Company supplies to various markets of Italy, France, Germany, Turkey, Switzerland, The Netherlands, UK, Spain, Australia and Israel.

In the next step, Mandhana Industries ltd has entered into retail segment with the brand ‘Being Human Clothing’. The Company has also entered into an exclusive global license agreement with ‘Being Human – The Salman Khan Foundation’ for designing, marketing and distributing ‘Being Human Clothing’ line.

Mandhana Industries’ Ltd goals and strategies are long term and engage man, machine, technology, environment and society to provide profitable, responsible and sustainable growth. For more information about Mandhana Industries Ltd, its people and performance, visit us at www.mandhana.com.