Bring in the Diwali Joy with Mattel

~ Celebrating the fervor of Diwali, Mattel Toys launches a wide range of toys including the Barbie Digital Dress Doll ~

17th October, MUMBAI: Tis’ the season to indulge in Diwali gifts. Celebrating the festival of lights, Mattel Toys has launched a wide variety of toys that can be gifted to young kids. For all those little princesses out there, there is a new range of Barbie dolls which will transport them into their own little dreamworld. The Barbie Mariposa and the Fairy Princess Range, the Barbie Hair Chalk Doll and the Barbie Digital Dress Doll, where Barbie’s dress is not only stylish, done in black and the signature pink, but it lights up making the pattern pulse to music for more fashion fun, making them the perfect Diwali gifts for your little angels. Let your little boys unleash the super powers within them with the newly launched superhero MaxSteel toy range by Mattel. The Singin' Storytime Puppy, Puppy & Friends Learning Table and Rock & Play Giraffe will make learning fun for your little bundles of joy and is the perfect gift for toddlers. Beat your cousin to an intellectual game of Scrabble or compete to see who yells ‘UNO’ first, with the games range by Mattel. So, hurry up and rush to your nearest toy stores.

About Mattel India

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are "Creating the Future of Play."