Bollywood Beauty ADITI RAO HYDARI launches AVON True Makeup Range in India on Facebook Live!

Mumbai, 7th Feb, 2017 – AVON, the women’s beauty brand that has been giving beauty a purpose since its inception, launched its coveted range – AVON TRUE through Facebook live. For the first time, ever, Aditi Rao Hydari, the brand ambassador introduced the range to thousands of consumers by going live via Facebook.

Infused with True Color Lock technology, the range promises solutions that offers the exact colour as shown on the palette. Not just this, the line offers uncompromising, ultra-pigmented color that applies effortlessly. The new line contains self-renewing pigments which results in lasting color output and includes mascara, lipsticks, kajal, nail paints, foundation, eyeshadow etc.

Commenting on the launch, Aditi Rao Hydari says that, “AVON True is a brand which stays true to what it says – effortless, trusted and lasting. I am a big believer of AVON makeup products & initiatives. It is a beauty brand that keeps its promises. In my schedule I need products that I can trust. The make-up range has vibrant intense colors that give you the look you want to achieve. Bold, intense kajal that stays for 12 hours, Avon True Lipsticks that guarantee true colour in an incredibly smooth feel with instant hydration, Weightless Mascara that delivers upto 15 x, this is a range that women are going to love!”

AvonAvonAvonBeautiful Promises Kept captures a simple truth: when you feel more beautiful, you see more beauty and create more beauty around you. And the AVON TRUE Range is a makeup range that offers you products that do what they say!”

About Avon
Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.