The Body Shop Announces Lower Prices for New Categories

THE BODY SHOP

ANNOUNCES LOWER PRICES FOR NEW CATEGORIES

GLOW MORE FOR LESS

- SKINCARE, BODY CARE & FRAGRANCE -

The Body Shop, the iconic global beauty brand, announces reduction of prices of select bestselling products in skincare & fragrance category. Extending last year's strategy of accessible beauty and to penetrate deeper in the market, the brand is lowering prices in three more categories and four key products this year, namely Vitamin C Daily Glow Cleansing Polish, Vitamin C Glow Boosting Moisturiser, Body Butters and Deodorants.

The Body Shop has always been most passionate about its customers and has been leading the way for more than 10 years in India through its affordable, naturally inspired, 100% vegetarian products. The Body Shop is all set to further extend cruelty free beauty to a new and wider customer base at all new reduced price points. Lowering these prices by 11-21%, the retailer of naturally inspired & ethically produced products, aims to become a more accessible beauty brand. Strongly reinforcing its philosophy of Beauty beyond boundaries, the reduced pricing will make the brand affordable to newer consumers across age groups and geographies.

Ms. Sanjali Giri, General Manager (Brand, Product, E-Com), The Body Shop India, says: "The Body Shop firmly believes in Beauty for All and always aims to make it easy for people to enjoy its high quality products produced ethically and sustainably. Achieving tremendous success last year in expanding our customer base via this customer centric strategy, we have introduced inclusion of skincare & fragrance, along with bath & body, in our price reduction initiative this year. Glow more for Less and lower prices of our Skin care, Body care and Fragrances is another step to bring affordable, cruelty free Beauty even closer to diverse consumers across age groups and geographies; bringing new fans into The Body Shop family and strongly reinforcing our philosophy of Beauty beyond boundaries.”

VITAMIN C GLOW BOOSTING MOISTURISER

(50 ml was for INR 2195- Now at INR 1845)

This fresh, lightweight gel formula will give your skin a daily boost of radiance and hydration. With vitamin C, it awakens and clarifies your complexion, revealing a natural healthy looking glow. Best for dull, tired & grumpy skin, it energizes and hydrates the skin enhancing natural radiance. Contains Vitamin C rich camu camu from the Amazonian rainforest, Peru & Community Trade Aloe Vera.

VITAMIN C DAILY GLOW CLEANSING POLISH

(100 ml was for INR 1295- Now at INR 1145)

Our daily scrub helps combat dull, tired skin to reveal a softer, more radiant complexion after every use, for cleansing and exfoliating in one simple step. Contains Vitamin C rich camu camu from the Amazonian rainforest, Peru & Community Trade Aloe Vera.

BODY BUTTERS

(200 ml was for INR 1195- Now at INR 895)

Give your skin a dose of ultrarich hydration, when you apply our nourishing iconic body butters. With long lasting moisturising properties, skin stays softer for longer. Easily absorbed, enriched with Community trade ingredients these body moisturisers are available in eight flavours and are the perfect solution to all skin types ranging from very dry to normal.

DEODORANTS

(50 ML WAS FOR INR 825- NOW AT INR 650)

An effective anti-perspirant deodorant in a convenient and easy to use roll-on format, to leave you feeling fresh and dry throughout the day.

ABOUT THE BODY SHOP

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and makeup produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand's driving force. The Body Shop has more than 3,000 stores in more than 60 countries.