From its founding in 1990 when Mr. Asif Merchant designed the first footwear for the aspirational and fashion centric women of the country, Catwalk has become leading premium brand with a pan India presence
The organization’s vision, mission and brand values are rooted in this endeavor.
To be the aspiration of fashion-conscious worldwide
To become a globally respected fashion brand through:
Inspiring design: creating products that are at the cutting edge of fashion and drive trends
Memorable experiences: to build associations and store experiences that carry the brand's fashion signature
A culture of excellence: developed through strong brand values of integrity and service and a commitment to fashion
Compelling marketing: Building strong emotional connections with consumers worldwide through fashion
The Catwalk brand is defined by:
Innovation: Creativity, style, trend-setting
Integrity: Transparency, truthfulness
Quality: dependability, durability, trust
Passion: commitment, responsiveness, dedication, pride
Social Responsibility: commitment towards society and the environment
Today, the business built upon this brand is distinguished by:
Channel expertise in retail
National reach: operations in markets throughout the country
A unified, passionate and seasoned management team
The Group management and their teams are challenged with the responsibility of maintaining the integrity and vitality of this extraordinary brand while continuing to develop a business which remains relevant to ever-evolving markets and consumer tastes.
The following pages outline Catwalk’s strategy under each of its five key strategic themes:
Leveraging the Franchise
Intensifying Value Brand Development
Accelerating Shop-in-Shop led growth
Pursuing Operational Excellence
From its founding in 1990 when Mr. Asif Merchant designed the first footwear for the aspirational and fashion centric women of the country, Catwalk is a leading premium footwear brand with a pan India presence. Innovation, Integrity, Quality, Passion and Open-mindedness defines the Catwalk brand.
Catwalk is a globally respected fashion brand with a clear vision—to be the aspiration of fashion-conscious people worldwide.