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The brand "Mufti" stands for cutting edge fashion in casual wear, with a focus on shirts , jeans, t-shirts, sweatshirts, sweaters and jackets. It is currently available across India in 191 Exclusive stores and 1050 multi brand stores, with 42 outlets in Shoppers stop, 73 outlets in Westside, 15 in Globus, 13 in Maya & 8 in Central.
The brand was launched in 1998 by Credo Brands Marketing Pvt. Ltd., under Mr.Kamal Khushlani's guidance and leadership
Origins of the Brand "Mufti"
The origins of this brand go back to 1992 when a label called "Mr.Mister", under Kamal Khushlani, started manufacturing men's clothing. Innovation was the core strength of this fledgling brand. The brand appointed business partners all over India to spread it's network.
The response was overwhelming. Realizing its true potential, and that of the market, 1998 saw the launch of MUFTI − fashion much in advance of retail expectations.
Origins of the word "Mufti"
Mufti is a term used for casual dressing, as opposed to wearing a uniform, derived from colonial India's armed forces.
We mean: Alternative Clothing
Mufti Clothing is for the confident, self- assured Individual who wants to step away from the herd mentality, desires to experiment and make a fashion statement reflecting his distinct persona. Mufti doesn't have customers, it has cult followers: Mufti people.
The main USP at Mufti lies in its innovation and originality. Everything, beginning from its name and its business values to its image and advertising, reflects this belief