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Born in Boulder, Colo. as a simple, comfortable boat shoe, today Crocs™ footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, Crocs offers colorful, lightweight comfort for any occasion and every season. All Crocs™ shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs™ footwear is ideal for casual wear, as well as for professional use and recreational activities. More than 100 million pairs of Crocs™ footwear have been sold. So what are you waiting for? "Feel the love™" and try a pair of Crocs™ shoes today. We promise your feet will thank you for it. BRAND The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs™ is taking a big step forward in providing intuitive comfort to feet everywhere. MISSION Bring profound comfort, fun and innovation to the world’s feet. BRAND HERITAGE In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles. Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs™ brand name started to build a feel-good physical and emotional experience with a life of its own. Crocs™ has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date. BRAND ATTRIBUTES Innovative What separates Crocs™ from ordinary shoes? Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet. Fun Whether it’s with color, clever design, or in the way we get our message out, Crocs™ always strives for smiles in an effort to elicit a feel-good emotional experience. Comfort Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa. Simple Utilitarian design with versatile function helps Crocs™ stand out. In a world full of bells and whistles, less is more.