Fashion Stalwarts Dolly Sidhwani, Bhavna Pandey & Nandita Mahtani launch their high street brand- Love Genration exclusively at Shoppers Stop

Mumbai, October 8, 2016 – Fashion entrepreneurs Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani (SPM Brands Fashion Pvt. Ltd.) have combined their strategic, marketing and design forces to launch a new fashion label for women named ‘Love Genration’. The high street brand will be exclusively available at Shoppers Stop stores across the country. Additionally, the brand will also be retailed online at www.shoppersstop.com among others.

The stylish collection from Love Genration was unveiled by the trifecta of Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani at the Shoppers Stop store in Juhu. Their uber-stylish friends and family Chunky Pandey, Amrita Arora, Zoya Akhtar, Riteish Sidhwani, Mehr Ranpal, Seema Khan, Farah Khan, Raveena Tandon, Rhea Pillai, Tushar Kapoor and Kehkashan Patel among others were spotted at the store checking out the trendy autumn-winter styles from the brand

On the occasion, Bhavana Pandey, co-Founder commented, “We wanted to create a line of clothing that not only is trendy but easy on the wallet, has great quality and is real! Each piece has an element of style inspired from our travels and we are looking to create a comfortable yet signature look for each of our garments! We are extremely excited about the venture and have robust expansion plans for the next fiscal. Our partnership with Shoppers Stop marks a start of many and we hope to synergize on their strong retail acumen and our designs!”

Speaking about the partnership, Mr. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. said, “Love Genration is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to provide our customers a highly differentiated brand assortment. Love Genration is a trend-setting fashion-forward brand that fits seamlessly into our existing portfolio of aspirational fashion brands for women. We are confident that it will be a huge success.”

The brand currently retails out of Mumbai, Pune and Bangalore. With over 300 styles to pick from, the label will continue to add new pieces to their collections every month.
Love Genration will be exclusively available across select Shoppers Stop stores in the country and will also be retailed online at www.shoppersstop.com among others

About Love Genration

Love Gen – a brand whose very ethos speaks global acceptance. The ladies behind Love Gen – Nandita Mahtani, Bhavana Pandey and Dolly Sidhwani are all stalwarts of the fashion world in India. They pride themselves on their multi-faceted talents and a unified vision of making Love Gen a clothing brand that inspires, cuts through the high street clutter to emerge as a favorite and yet does not cause a dent in the wallets. After all, owning an enviable wardrobe should not come at a price tag made of gold.
Together this talented trifecta is what makes Love Gen so unique and lively. Their individual ideas on what’s in vogue combined with their indefatigable knowledge of trend and color forecasting is a total win for Love Gen. The brand does not compromise on quality and singularity. Every collection is distinctive, remarkable, in line with global trends and yet, affordable.